Airtel, Trace Unveil Nigeria’s Biggest Mobile Song Contest

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…Winner to get record deal with Music Megastar, Akon.

Leading telecommunications operator, Airtel Nigeria is partnering with Trace, an International music video channel, to launch a unique mobile song contest,designed to empower Nigerian youths and create robust platforms for them to achieve their aspirations.

The competition tagged 'Airtel Trace Music Stars' is a mobile song contest which will allow contestants to audition right from their phones and earn a chance of becoming the next big music star in Nigeria.

 Contestants can participate by simply recording their song with an Airtel line, using a short code and will be aided by an interactive voice prompt.
The interactive voice prompt will be fortified with multi-lingual functionality including English and Pidgin which will assist in eliminating any language barrier and will enable youths from all parts of across Nigeria participate in the competition

Speaking on the initiative, the Chief Commercial Officer, Airtel Nigeria, Maurice Newa, noted that Airtel as a youth-centric telecoms company will be initiating the 'Airtel Trace Music Star' platform to empower Nigerian youths by giving  them opportunities to develop their innate skills and achieve their dreams.

He said: "Airtel is delighted to be associated with Trace in bringing excitement and providing entertainment opportunities for our teeming customers especially youths and the music lovers. This initiative is geared towards supporting and nurturing talents of Nigerian youth.In the next few weeks we will unveil the biggest platform for Nigerians to express their singing talent through their mobile phones from the comfort of any location they choose. "
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Co-Founder, Chairman and CEO of Trace Group, Olivier Laouchez sees the collaboration as a perfect opportunity to showcase African youth talent to the rest of the world. According to him, "We are tremendously excited about this pan African partnership with Airtel. Trace is dedicated to African youth and this ground breaking competition is a great step towards our joint goal of empowering African youth".

As a pan-African initiative, the Airtel Trace Music competition is designed to hold simultaneously in other African countries where Airtel operates. Thewinners from each participating country will then compete in atelevised pan-African grand finale where the African champion will win a trip to the USA to be mentored by megastar Akon in addition to a professional music video and a record deal with Universal Music.

Airtel Nigeria has been in the forefront of empowering Nigerian youths through various credible platforms with the sponsorship of topentertainment and talent-hunt projects such as Nigeria's Got Talent, which has provided opportunities for thousands of youths to take their skills to the next level. The Telco also recently initiated another music talent show tagged 'Airtel One Mic' with the aim of discovering young talents in tertiary institutions across Nigeria.
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Another robust platform created by Airtel Nigeria to empower youth is the yearly Airtel Rising Stars championship which was conceived to discover youths, both male and female, with football talent across Nigeria.

Trace, an international media group has deep African roots and is a major promoter of African music to the rest of the world. It runs five music TV channels across Africa and currently, it airs videos by numerous A list African artistes in 160 countries globally through its network of music and sports celebrity TV channels. Trace Urban is available on DSTV Channel 322, while Trace Sports Stars is currently available on DSTV channel 188.

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.... The Forbidden Fruits After that day, the boys never went to the orange tree again and the story that it was a forbidden fruit was retold and everyone believed it, even the four boys. Though they knew it was not the forbidden fruits of the Bible but Mr. Jacob's forbidden fruits. Garba was angry when he learnt that it was Bawa who had told on him. They all began to avoid Bawa. But all these had been over thirty-five years ago. They grown and become men. Garba had turned out to be the star of them all, having excelled in school and had gone to Lagos and then to England. He returned to Dongongari and settled down. Now all the boys who went to the St. Aquinas now have children. But they all still sit together on weekends and talk of the past. Mr. Jacob and the forbidden fruits was always an exciting topic and they would laugh. "Only God know where the white master is today," Sule would say with nostalgia. "Perhaps long dead and buried," Tanko would say. "But he was a terror," Bawa reminded. He had succeeded. his father as the tobacco merchant in ,Jogongan even though he was once a banker. Garba would laugh. "Come to think of it, he was a good man. The lesson of the forbidden fruits was that of obedience. We ought to have obeyed him as our elder and teacher," he said: They all agreed with him. The End .... TO BE CONTINUED TOMORROW...JOIN US TOMORROW FOR MORE ON THIS FUNNY AND EXCITING STORY }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}